90 Day OT Business Launchpad

Before a single strategy, we start with what actually drives you. You'll map out your income, lifestyle, impact and personal goals — and get clear on the reasons that will keep you going when life gets in the way. This is your compass for everything that follows.

Most people build a business and then try to fit their life around it. We do it the other way. This week you identify the non-negotiables — family, health, caring responsibilities, values — and design your business model around them from the start.

Understand how a sustainable OT business actually works — the three foundations of traffic (how people find you), funnel (how interest becomes clients), and offer (what you deliver). Seeing the whole picture means nothing you build is wasted.

Get precise about your ideal client — not just their diagnosis or setting, but their situation, their frustration, and why you specifically are placed to help them. We craft your "I Help" statement: a clear, confident answer to "what do you do?"

Refine who you serve and what makes your offer worth paying for. We look at where your clients are on the readiness spectrum, what urgent problem you solve, and how to position your expertise so the right people immediately think "that's for me."

Design your first service or package with confidence — what to include, what format works for your life, and how to price it in a way that feels fair to your clients and sustainable for you. No more guessing, no more undercharging.

Turn your offer into something tangible that clients can say yes to. This week is about making it feel natural and genuinely useful — not like a template you've squeezed yourself into. You'll leave with something you're proud to put in front of people.

Identify where your ideal clients actually are — online, in your community, through referrers — and learn simple, human ways to reach out and start conversations. This week is about helping people, not hunting them.

The discovery call, the follow-up, the moment someone says "I'm interested" — we practise all of it. In your own words, not a script. You'll leave knowing how to have a conversation that moves naturally toward a yes, without pressure on either side.

Set up the behind-the-scenes basics — booking, onboarding, invoicing, communications — so your business runs professionally without taking over your life. The goal is to spend your time on clients, not admin.

Build an online presence that actually reflects who you are and attracts the right people. Whether that's social media, a simple website, or something else entirely — we find the approach that suits you and make it consistent and credible.

Bring everything together. We review your first 90 days, celebrate what you've built, and map out what comes next — more clients, your income targets, and the path from here to a business that genuinely gives you the life you designed in Week 1.